What does it take to become a great designer?

What is design? Design is that which lays the foundation for making an object or an artwork. Design in something which sends out a similar message to a wide range of audience because it was intended to serve just the purpose for which it was created. Design is sometimes defined as both the process and the final product of an endeavour to fulfil a personal or professional brief. Design is also about demonstrating how beautiful something can be and sometimes, it is about changing life and influencing the future.

In various other domains, Design can take different meanings but the underlying principle remains the same. Whether you are creating a piece of graphic work, a website, a design for a new product, or even drafting the final plan for a 100 storey building, what matters is that the creative process is everything.

View source article…

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

banana

Naked, without its logo

1. “Daddy, what’s a brand?” Chiquita, Victoria’s Secret, The GOP, Amnesty International. They all use marketing and invite trust in a distinct belief system. They’re all, to one degree or another, brands. For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.” But that’s the top of a long and slippery slope–look at Toyota and Tiger Woods. A healthy brand drives up your stock, and vice versa. These are the things we thought we knew. It’s 2010–are they still true?

View source article…

An interview with Chad W Beckerman

If cover designers are superhero alter-egos, then Chad W. Beckerman (art director and cover designer for Abrams Books for Young Readers and Amulet Books, as well as Mishaps and Adventures blogger) would have to be Clark Kent. Friendly and hard working by day, yet designing covers that have been known to burst onto shelves, leaping tall buildings (or at least generating lots of interest) in a single bound. Here are but a few:

NERDS43247MylifeinpinkHC83526JFCITYILOVEHC83274JALLINADAYHC83212JF

MEANWHILE_CVRFellPB72667JlastapprenticeSTRUTSFRETS_41748Layout 1

View source article…

86 Beautiful Book Covers

Let’s be honest; as designers, we almost definitely will judge books by their covers. When they’re all we have to go on when we’re deciding what to buy at the bookstore, who can blame us – or any book shopper, for that matter?

This post is a celebration of the idea that yes, book covers do matter a great deal. If you’ve read any of these books and have thoughts on how they fit with their covers, we’d love to hear them in the comments

View source article…

Colour correction basics in Photoshop

Have you wanted to learn more about color correction? The focus of this tutorial is to help you delve deeper into color correcting to up the production value of your images. Learn a few simple techniques while creating.

I will be using Photoshop CS4 for this tutorial, but all of the features I will use are available in previous versions of Photoshop. Or in any decent photo-editing software

View source article…

Overcoming creative block


I do not know what to write. I am sitting here staring at the screen, running sentences in my head, and turning my music on and off. Earlier I went foraging for food (in hopes of sparking some magical words), but ended up getting distracted by Arrested Development for 20 minutes. This happens just about every time I sit down to do anything. I’ll probably go play the guitar between this paragraph and the next.

Of course this is a familiar situation. Often referred to as “writer’s block”, the concept of an inspiration rut is unfortunately very familiar to every creative in any field. Sometimes ideas just don’t show up to work. Given this, we all develop strategies to combat such a scenario. Not all are foolproof, but it’s safe to say that most creative people have some battle plan for dealing with the dreaded “blank page”.

View source article…

How to drastically improve your designs

Design is everywhere. We see it in on billboards as we drive down the street. When we go to a restaurant and look at the menus, we see it. When we sit down on our couch and watch television, it’s visible on the commercials, advertisements, and even the movies and TV shows.

It is all around us and it stimulates and motivates much of our decisions subconsciously every day. The encyclopedia refers to graphic design as,

“the process of communicating visually using text and images to present information. Graphic design practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.”

View source article…