What does it take to become a great designer?

What is design? Design is that which lays the foundation for making an object or an artwork. Design in something which sends out a similar message to a wide range of audience because it was intended to serve just the purpose for which it was created. Design is sometimes defined as both the process and the final product of an endeavour to fulfil a personal or professional brief. Design is also about demonstrating how beautiful something can be and sometimes, it is about changing life and influencing the future.

In various other domains, Design can take different meanings but the underlying principle remains the same. Whether you are creating a piece of graphic work, a website, a design for a new product, or even drafting the final plan for a 100 storey building, what matters is that the creative process is everything.

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“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

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Naked, without its logo

1. “Daddy, what’s a brand?” Chiquita, Victoria’s Secret, The GOP, Amnesty International. They all use marketing and invite trust in a distinct belief system. They’re all, to one degree or another, brands. For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.” But that’s the top of a long and slippery slope–look at Toyota and Tiger Woods. A healthy brand drives up your stock, and vice versa. These are the things we thought we knew. It’s 2010–are they still true?

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