The death of originality in design | coming to terms

Is originality dead? An exploration of originality in design…

Originality in the creative world is dead. If originality were a person, its obituary would have been extensively written and re-written several decades ago together with a whole series of memoirs, well before the advent of the Internet. Its demise however has not been readily acknowledged by the design community and till date, several designers are still claiming to have found “originality” in their creative endeavours. Truth be told, I am often left quietly bemused when I chance upon design portfolios emblazoned with opportunistic slogans such as these: “We make wholly original and creative websites”. Are they staging a dramatic (and historic) resurrection of an age-old concept? I think not.

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