Creative licence | corporate dominion over creativity

Sometimes, a young and ardent designer is given a creative brief which fills them with hope and inspiration. However, often the brief is then systematically de-humanised to the point where it becomes as dull as the marketing manager who administered it (it still amazes me that someone can be totally blind to any form of creativity, yet still manage to locate and eradicate any trace of it by pure destructive instinct).

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