What does it take to become a great designer?

What is design? Design is that which lays the foundation for making an object or an artwork. Design in something which sends out a similar message to a wide range of audience because it was intended to serve just the purpose for which it was created. Design is sometimes defined as both the process and the final product of an endeavour to fulfil a personal or professional brief. Design is also about demonstrating how beautiful something can be and sometimes, it is about changing life and influencing the future.

In various other domains, Design can take different meanings but the underlying principle remains the same. Whether you are creating a piece of graphic work, a website, a design for a new product, or even drafting the final plan for a 100 storey building, what matters is that the creative process is everything.

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“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

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Naked, without its logo

1. “Daddy, what’s a brand?” Chiquita, Victoria’s Secret, The GOP, Amnesty International. They all use marketing and invite trust in a distinct belief system. They’re all, to one degree or another, brands. For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.” But that’s the top of a long and slippery slope–look at Toyota and Tiger Woods. A healthy brand drives up your stock, and vice versa. These are the things we thought we knew. It’s 2010–are they still true?

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60+ sites to promote your design articles

We’re finishing our series on connecting to the design community this week with a focus on article submission sites. If you’ve thrown your hat into the design blogging ring you’ve probably discovered that writing great articles is not enough to succeed. You’ve got to be able to promote what you write in order to get some attention and all that follows.

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An interview with Chad W Beckerman

If cover designers are superhero alter-egos, then Chad W. Beckerman (art director and cover designer for Abrams Books for Young Readers and Amulet Books, as well as Mishaps and Adventures blogger) would have to be Clark Kent. Friendly and hard working by day, yet designing covers that have been known to burst onto shelves, leaping tall buildings (or at least generating lots of interest) in a single bound. Here are but a few:

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86 Beautiful Book Covers

Let’s be honest; as designers, we almost definitely will judge books by their covers. When they’re all we have to go on when we’re deciding what to buy at the bookstore, who can blame us – or any book shopper, for that matter?

This post is a celebration of the idea that yes, book covers do matter a great deal. If you’ve read any of these books and have thoughts on how they fit with their covers, we’d love to hear them in the comments

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Colour correction basics in Photoshop

Have you wanted to learn more about color correction? The focus of this tutorial is to help you delve deeper into color correcting to up the production value of your images. Learn a few simple techniques while creating.

I will be using Photoshop CS4 for this tutorial, but all of the features I will use are available in previous versions of Photoshop. Or in any decent photo-editing software

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Why you are losing clients | How to stop

We spend a lot of time on Freelance Folder talking about marketing. That is because good marketing is very important to a freelancer’s success. It is important to get those clients in the door and signed up for your products or services if you are going to earn enough to really support yourself as a freelancer.

For some freelancers, though, that “in” door is actually a revolving door. If this is you, it may seem that no sooner do you get a client signed up for your products or services than they leave. You have no idea why you are losing clients, but you know that it has to stop.

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This post should take some of the mystery out of why freelancers lose clients. It will also provide some tips for how to hang on to the clients that you do have.

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